Reports

Business, sales and marketing performance in one place.

Demo Analytics
Revenue
$48,920
▲ +18.4% vs Apr 1 – Apr 15
Booked Installs
42
▲ +13.5% vs Apr 1 – Apr 15
Average Ticket
$1,165
▲ +4.3% vs Apr 1 – Apr 15
Lead → Booking Rate
38.5%
▲ +4.2 pts vs Apr 1 – Apr 15
Website Leads
67
▲ +21.8% vs Apr 1 – Apr 15

Revenue & Bookings

This Month (May 1 – May 15) Previous Month (Apr 1 – Apr 15)

This Year vs Last Year

YTD
Revenue YTD ▲ +18.5%
$286,400
2025
2024
2024: $241,700
Bookings ▲ +12.8%
247
2025
2024
2024: 219
Average Ticket ▲ +5.1%
$1,160
2025
2024
2024: $1,104

Lead Funnel

Website / Phone Leads 109
100%
Qualified 80
73%
Quotes Sent 63
79%
Approved 49
78%
Install Booked 42
86%
Completed 38
90%
Lead → Qualified73%
Qualified → Quote79%
Quote → Booking67%

Lead Source Performance

SourceLeadsBookingsConversionRevenue
Google Organic 26 14 53.8% $16,450
Google Ads 19 8 42.1% $9,120
Website Direct 12 5 41.7% $5,780
Instagram 10 3 30% $2,940
Referral 11 7 63.6% $8,900
Phone 16 3 18.8% $3,150
Walk-in 15 2 13.3% $2,580

Top Products

View All
1 JL Audio 12W7AE-3 Subwoofer JL Audio 12W7AE-3 Subwoofer 12 sold · 38% margin $6,599 ▲ 22%
2 Alpine iLX-W670 Head Unit Alpine iLX-W670 Head Unit 9 sold · 34% margin $3,869 ▲ 14%
3 Kicker CXA800.1 Amplifier Kicker CXA800.1 Amplifier 8 sold · 37% margin $3,119 ▲ 9%
4 Focal PS 165 Speaker Set Focal PS 165 Speaker Set 7 sold · 33% margin $2,749 ▲ 16%
5 Morel Maximo Ultra 602 Set Morel Maximo Ultra 602 Set 6 sold · 35% margin $2,399 ▲ 11%

Revenue by Category

$48,920 Total Revenue
  • Subwoofers32%
  • Head Units24%
  • Speakers18%
  • Amplifiers16%
  • Accessories6%
  • Other4%

Business Insights

Auto-generated

Revenue is up 18.4% vs last month.

Referral leads convert at the highest rate: 63.6%.

Premium Audio Upgrade produced the most service revenue.

Organic Search generated 33% of booked installs.

Mobile traffic accounts for 62% of website visits.

“car stereo installation Hayward” improved 3 positions.